We compile a bunch of experts, put them in the same room, and come up with the most effective way to market your site. Whether you are a small local business or an e-commerce site, we have worked in your industry and have ran successful programs that we would love to show you. It all comes down to ROI, if it can’t be measured we don’t wont recommend it. We like to prove our worth as much as possible. Could be something from our childhood.
Below are just some examples of where we truly excel. This is the “Science” behind your site. We like numbers and graphs that point up and to the right. Let us know how we can help.
Digital Marketing Strategy
Plan the work, work the plan. Developing a strategic marketing plan is the essential first step in any engagement. The marketing plan will support and and outline the necessary steps in building out your companies brand message. The message needs to be clear, be consistent, and be informative. We help our customers find their voice online and we give them the biggest megaphone to attract new customers and engage their existing ones.
The Process:
We will work with you and your team using these steps to help develop your digital marketing strategy:
- STEP 1: LEARN AND UNDERSTAND YOUR BUSINESS
Usually, the goal of these marketing stratgies revolve around the desire to drive more leads to the website. These leads can vary by nature but they all should work together in supporting your business goals. A couple of insights we will discuss are:
- What products or services are the most valuable to you?
- What does your average customer look like?
- Are you looking to drive new customers or up sell current customers?
- Who are your competitors?
- How long is the sales process?
- What are your current challenges?
- STEP 2: AUDIT CURRENT SITE AND STRATEGIES
We will be taking a look at how your current site is being viewed and used by both the Search Engine Spiders and your customers. We will be looking for what has been working, what needs some improvements, and where we see opportunities. By referencing your analytics and customer data we can being to build out an effective strategy. If there are points of interest that you currently aren’t doing but would love to incorporate, we can help you build those features in the most optimized way.
- STEP 3: RECOMMENDATIONS
The goal here is to identify and present the most effective roadmap that will highlight the specific marketing activities that need to be completed in order for us to achieve the goals outlined in step 1. You will have the capability to see the progress through out the execution of these deliverables. You will be able to see what is working, what needs more help, and how you are progressing on your goals. This is also they way that you are going to hold us accountable. You will see what we see. We are in this together remember!
What your Get
You will be receiving an outline of the work to be completed with key recommendations highlighted and a calendar of tactics to be carried out. Each week you will also receive an executive summary of the progress being made on the key initiatives and we will summarize and present the research data to you. If a budget has not been established yet, this will be the time to discuss and recommend a specific budget for achieving your goals online. We are here to support and partner with you team to drive more sales, more sign ups, more exposure for your brand and website. We will help you capitalize on the opportunities we see and help you minimize the challenges you currently face.