Our PPC methodology has been honed and crafted over the years. We have been constantly tweaking our approach and have settled on a system that will ‘guarantee’ a positive result to you bottom line. Before we begin any campaign for our customers we spend hours researching your industry, competitors, and opportunities. We then work with you to establish your ETS. (Expense to Sales) We then live within these parameters while driving as many qualified people to your site as possible. If at any time we feel that it is not producing the results needed, we recommend postponing your PPC budget. After all, we are in the business of helping our customers succeed online and if for whatever reason we cannot deliver on that promise we will be the first to admit it.
Our Approach
Our approach to PPC is that it is an excellent driver of qualified traffic but it should be used in conjunction with other online marketing initiatives. We have seen the costs per click come down considerably when we combine PPC with SEO and social media. This means you are paying less than your competitors per click yet gaining more customers. Now that sounds like a good deal!
Once a campaign is up and running we constantly monitor your account through analytics to ensure that the traffic we are driving is converting and also gaining invaluable insight into what exactly your customers are looking for. With this knowledge, we can optimize the site to increase conversion which in turn increases your ROI. We are always striving to do better and as part of our tenets we will always remain transparent into what is working and what is not.